Know more about Google Analytic's by Googlize it. I am going to post how
to set up Goals in Google Analytic's. Setting goals mean, Having
knowledge of ROI (Return on Investment). Goal conversion mean when a
visitor turn into customer. For tracking how much visitors turned into
customers, goals are used. Read more About Goal Conversion from Google
Anaytic's Support Center. Follow the below steps to set up goals.
1. Log In To Google Analytic.
2. Open dashboard for site that is going to setting up with goals.
3. Click on Goals in right side as showed in image.
4. Click on "Add Goal button" then a new window open. Create Goal
Name " so you can easily identify it". Like you are creating a goal
conversion for contact us page then assign it "Contact us" to identify.
5. Click on "Active Goal" Radio Button "ON" mode
6. Goal Position is the number of Goals you set and what is the position of current goal.
7. Goal Type - There are three options
I. URL Destination
II. Time on Site
III. Page/Visits
This mean, the type of your goal or you can set three types of goals. Below the brief description of these three types: -
URL Destination: - It means when a user reach on the specified
URL then this type of Goal it completed like you set a Goal for
/About.html page, if a user click on About.html page then Your Goal is
completed.
Time on site: - When a user spend a particular time as you set in
Goal while creating this type of Goal then this Goal Completed like you
set a Goal if a visitor spend 3 minutes on site.
Page/Visits: - This mean when a user visits the minimum number of
pages that you specified in your Goals, like you set a Goal if a
visitor visit 2 pages.
Now choose 1 of them, we go with URL Destination, when we click on URL
Destination option, page expands below with title "Goal Details:-
1. The first one is "Match Type" and its Text button show three options
i. Head Match
ii. Exact Match
iii. Regular Expression Match
Goal URL Match Types: - The match type defines how GA identifies a Goal/Funnel
i. Head Match:- Its mean when a particular word of URL visited then this is counted like your set ..../offer/....
Its mean there is something behind the offer/.. page.
ii. Exact Match: - This Goal is counted only if the exact URL is visited. like .../offer/signup.html. I Recommend for Exact Match type Goal.
iii. Regular Expression Match:- Regular expressions are the marks
like * or . etc. Like if we can set a Goal /*/signup.html. This mean if
a visitor visits /offer/signup.html or /offer1/signup.html these are
counted as Goals.
So Give the Exact Type of Match Type, Now move further
2.
Goal URL:- Now give the url of page for what you want to create Goal like i created a goal for
www.stockexchangebd.net (
stock exchange) , Here is no need to give full url just type the page url like /about-me.html.
3. Case Sensitive :- Case sensitive mean, matching for the
character of url like we set a url in small character but a visitor
visit our site with capital letters URL. So if you think you Goal URL is
different for both types then check it otherwise leave it blank.
4. Goal Value:- Goal Value mean how much you earn or how much value of this Goal.
Now Give a little smile because your Goal is set and You did it.
But it not finish the Goal conversion at all.
As see in your page a further button calling "Funnels" stand still. So what you think go through that, I am here to help you.
Funnels:- Funnels mean a process from which a user or visitor
visits your target page. For example - A visitor enter into your website
with home page and then seen your site is interesting. He like to read
more from there. Now he/she go to next page of your site and then next
page and then your targeted page. So this process is called Funnel.
Like i set a funnel for /about-me.html page, the path i give to my funnel is home-page->about-me.html.
Now click on "yes i add a funnel"
step 1 : - Give the URL of page from your want to come. As shown in Image of Chart.
Name it like you want to come from home page, then name home page. So like this you can add as many pages as you want.
Now click on Save Goal. You Goal is saved. You created your First Goal
congrats. After clicking on Save Goal you come back to Edit profile page
where the page of your Goal is displayed under Goals Section.
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