Any copywriter who has been in the business long enough knows that
bullet points are a big seller. Bullet points have many benefits to
them. People respond to bullet points and they are often under utilized
in copywriting.
Bullet points are important to a copywriter. It can
be very easy to overlook the significance of bullet points, but you
shouldn’t. You should learn why they are so useful and put them to good
use in your copy.
When writing for the web you will run into all types of readers. The
majority of them will look for headlines, sub headlines and other
highlighted areas of text that stand out from the paragraphed text.
These readers need bullet points.
Bullet points draw attention to your main points. If you really want
to highlight something about your product then use bullet points to do
so.
Some people think bullet points are too simple for their readers.
This is not true. Any reader can benefit from having things simplified
and spelled out in the way bullet points do.
Bullet points are most useful to call attention to the benefits of
your product. You want to really highlight your products benefits. The
benefits are a main selling point and they will be a big thing that will
contribute to making sales.
Bullet points rank right up there with the headline as the most
important aspects of your copy. Almost every reader will read them, so
it is important when writing them to make sure they are well written.
Your bullet points should be precise, pointed and each bullet point
should cover one specific topic. The bullet points should be easy to
read and should tell the reader something important.
Bullet points are basically highlights of important information. They
are things the reader needs to know and wants to know. Bullet points do
not contain filler or useless information.
When writing your bullet points you should write a large amount and
then choose the best ones. This will help to ensure that you use the
best ones. It will also help you get them very specific and precise.
Here are some tips for writing great bullet points:
1. Each bullet point should highlight one thing about the product.
That is the point of bullet points, after all, to highlight a benefit or
feature. Just make sure you are only including one point each.
2. Keep the bullet points short. You do not want to go into a long drawn out explanation. That is the job of the rest of your text. Just keep it simple.
3. You do not have to write the perfect sentences. You can use fragments or other grammatically incorrect ways of saying what you need to. Just make sure the general grammar is correct, like using the same tenses and pronouns.
2. Keep the bullet points short. You do not want to go into a long drawn out explanation. That is the job of the rest of your text. Just keep it simple.
3. You do not have to write the perfect sentences. You can use fragments or other grammatically incorrect ways of saying what you need to. Just make sure the general grammar is correct, like using the same tenses and pronouns.
You are aiming to write bullet points that will accomplish something
more then informing the skimming reader. Your bullet points should,
ultimately, get the reader to either read the rest of the copy or head
to the buy now button. This is what you have to keep in mind when
writing bullet points.
You do not want your bullet points to just end up being filler
material. When you use bullet points the content must be something
interesting and something of value. Do not just use bullet points for
the sake of using bullet points.
When a reader sees a bullet point it is a clue to them that the
information is important and that it is worth reading. They catch their
eye and the reader will read them as long as they are not too wordy or
boring.
The way you write your bullet points is almost as important as using
them in the in the first place. You have to make a good effort to write
bullet points that worthy of being bullet points.
Keep in mind that bullet points are an extra addition to your copy.
They should not become the focal point or take over the copy. They are
simply an aid to get people reading your copy. Bullet points will draw
in the people who simply skim when reading online. They will also
breakup the copy and make it look more interesting to read.
Use bullet points in your copy, but use them wisely. You should
follow the basic guidelines for writing bullet points and you should
make sure they are adding to the copy rather than just taking up space.
When used correctly, bullet points can be a big copy helper.
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