Search Engine Optimization (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings.
An effective SEO strategy starts with the thorough
research and analysis of a website, its market and its competition.
Using the data generated by the research, targeted changes are made to
the website’s content and meta-data, and a network of high quality inbound links (also called back-links or external links) is established.
Following the content optimization and link building
processes,...