Best Practices on Google+ for Maximum SEO Benefit

Google + has been with us for a while now, though it has recently become more apparent how Google are planning to incorporate it into search and how it will affect SEO in the long term. With the release of Google’s Search Plus Your World we have started to see the social and search boundaries merge, making it ever more important to be participating socially online in order to get the most out of search.

Below are our recommendations for gaining a good presence on Google+ and maximising the SEO value it has to offer:

Optimise Your Profile

One of the key elements of ranking in the search results pages is the information you provide in the Introduction, Employment, Education and Places sections of your profile, so make sure you fill these in as thoroughly as possible. If you’re looking to rank for a particular phrase then you need to include that in the text somewhere (without being spammy), and ideally in more than one of the different sections.

Be the Author

Google+ is another step towards the influence of “AuthorRank” and it gives you the opportunity to benefit further from claiming writing as your own using the rel=author tag. The first step you should take on your website or blog is implementing this author tag, thus telling Google it’s your content. The more authority you can gain in your circles, the more likely you are to see yourself in the search results with a nice picture which will help you increase the click through rate on your search listings.

This also opens up opportunities if you can get influential people to guest post on your blog and tag themselves as the author. If content starts to get ranked based on who wrote it, then you could start seeing your own site in the search results based on authoritative people contributing.

Produce Great Content

Back to rule #1 of any SEO campaign! Great content is essential if you are going to attract attention from people in your niche, whatever platform you are on. If you create appealing, sharable content then you will increase your exposure, authority and success on Google+. It’s not enough on its own, but it makes everything else a whole lot easier if you’ve got it!

Share Great Content

It’s important not to be selfish when you’re sharing (selfish and sharing don’t go together too well do they?!), make sure you promote other people’s stuff that you read and enjoy as well as your own. As good as your content is, it isn’t the only great content out there! Try and mention/tag people whose content you share too, as this will also encourage them to follow you and share your content in the future.

Promote the +1 Button

Having the +1 button in a prominent position on your site will encourage people to share it, adding it to their Google+ feed. As well as bringing you valuable traffic, this will tell Google that users are engaging with your site and view it as a worthy source of information.

Format Google+ Posts

If you’re going to the effort of maintaining a Google+ account and sharing useful information and links, make sure you take the final step and format your posts when you add them. Just copying and pasting a link isn’t enough to generate interest, clicks and engagement, you need to write a worthwhile post which tells people what the link is about. This will also be used as the title of the post in the search engine results pages so it’s certainly worth putting some thought into it!

Be Genuine!

Above all, the key to success on Google+ is being genuine, sharing quality material with people and building relationships on there. If you try to cut corners and use only as a way to improve your SEO, you will likely end up with some short term success (if any) which disappears pretty quickly as Google continues to hone the algorithm. Play the long game and you could end up as an influencer in your niche, who gets fantastic results from search as a very welcome side product!

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20 Photoshop Tips & Tricks That You Should Know About

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Photoshop is a heck of an amazing software. You can do all kinds of things with images and go as far as your imagination can take you. Once you are past the beginner level and understand what the various options are for and how they work, then you are ready for Photoshop tips and tricks like the ones that are the topic of this 2 part article.

They will help you in getting things done quickly, save you a lot of headache and steps and overall inflate your Photoshop-fu! So here we go:

Change Brush Size On The Fly

If you are even the slightest bit serious about Photoshop or you have used the Brush tool a couple of times, this single tip is worth at least a dozen alone. While you are using the brush tool you do not have to go back to the options palette to change the brush size or softness. Left bracket key ‘[' decreases the brush size and Right bracket key ']‘ increases the brush size. Similarly Shift + [ decrease hardness (makes the brush soft) and Shift + ] increases the hardness of the brush.

Create Guides Easily

Guides can help you align objects in your composition. You can quickly create guides using rulers that appear at the top and the side of the document window. Click on the ruler and drag to create a guide. Release the mouse button where you want to create the guide. Once created you can quickly show/hide guides using Ctrl + ;

Don’t Cancel Just Reset

Photoshop can be pretty tough to get and even harder to master. Moreover, the nature of work dictates that you must experiment and things don’t always go the way you anticipate while experimentation. So if you are inside curves, or hue saturation or perhaps levels and you make a series of adjustments that didn’t turn out the way you wanted, you would want to start over again.

But wait don’t hit cancel just yet. Instead hold down the Alt key and see how the cancel button changes to Reset. Now click reset and the adjustments you made will be undone while sparing you the round trip to open the same dialog again.

Scrub The Input Boxes

There are a lot of controls in Photoshop that let you enter a value using the keyboard. Font size, brush size, opacity and who knows how many others. Well a peculiar thing about these input boxes is that you can increase or decrease the value that’s in them by just scrubbing with the mouse pointer. As you move close to any such control the mouse pointer changes to something like the one shown above. Now just click and drag in the direction you want to change the value. Generally dragging towards the right side increases the value and towards left side decreases the value.

Adjust Opacity Quickly

The opacity controls can be manipulated even faster! Just hit a number from 0-9 and opacity will be adjusted in increments of 10. This means that 1 would set the opacity to 10%, 7 will set it to 70% and 0 will set it to 100%. If you are looking for a definite value say 57% you can quickly type 5 followed by 7 to set the opacity to 57%. The trick works with layer opacity as well as for any tool that has an opacity setting.

Change Intensity Of Filters Without Dialog Boxes

Say you just applied the Unsharpen Mask filter to sharpen your photo. If you find you went a bit too far you can take back some of it by using Shift + Ctrl + F. If you would like to intensify the effect further you can use Ctrl + F to do so. Remember these would work just after you have applied the filter. If you performed other operations after applying the filter, these might not work as expected.

Unlock Background Layer

You might have noticed that the background layer has a little lock icon besides it. This indicates that the layer is locked. You can quickly unlock the background layer by double clicking on it, or Alt + clicking on the background layer or simply catch hold of the lock and drag it to the bin at the bottom of the layers palette.

Duplicate A Layer

Duplicating a layer can be very useful when saving selections or when you are unsure about the sequence of adjustments that you will be making. You can drag any layer onto the New Layer icon at the bottom of the Layers palette to duplicate the layer or you can select the layer and press Ctrl + J.

Duplicate Layer Styles

More often than not, you want to apply the same layer styles to two or more layers. You can remember the settings or trust your eye and go on applying layer styles one by one or you can hold down the Alt key, click and drag the “fx” icon onto the layer you want to duplicate the layer style on and you are done!

Multiple Undo(s)

So what is the universal shortcut for Undo?  Ctrl + Z. Yeah right, and you would expect that hitting Ctrl + Z multiple times would take you back interatively. Only it works a little different in Photoshop. Ctrl + Z toggles between undo(ing) and redo(ing) the most recent operation. So if you want multiple undo(es) use Ctrl + Alt + Z. Similarly for multiple redo(s) you can use Shift + Ctrl + Z

Oh, I remember a few more. However, let’s just save them for another time in part two of our series. Meanwhile let us know if you have any Photoshop tips & tricks of your own!

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Google Plus Importance to Bloggers

All bloggers little doubt would like an online page and can perpetually work flat out to make sure that the page is as best because it is at the time. whereas during a given season, one’s page will rank highest, there no guarantee it'll be there within the next season. Generally, it's hard rising up the rank than it's remaining up the rank. Being on high for a substantial so little doubt reflects the input by a private. Google ranking depends on the quantity of websites linking to one’s online page conjointly the worth that they raise the page. Back links that are additional of} credible can possibly add worth to websites ranking compared to the less credible ones. Its little doubt that Google is very important to each blogger during a myriad ways that. Google+ helps in either or one among of} the functions mentioned.

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What is Google+?

Introducing Google+ has seen Google take a direction common in social networking. Google+ brings during a feature like Facebook’s like button. but in contrast to the case in Facebook, where the like is displayed in an individual’s profile to indicate that one likes the things, ion Google+, by clicking the like button, one is telling friends, family and persons with links to him that there's one thing nice during this blog to look at. It acts alike a poster tool that calls out for others to go to the blog. This feature most likely going to herald additional of advantages to the blog than not.

Reputation Building

Reputation building Google+ button seems in your blog; it merely informs others that the blog has one thing nice and appealing to others. This helps build the blogs name among users. Users are probably to connect additional of} name to blogs with the Google+ button based mostly on the belief that there's a reason why somebody included the +. They’d wish to visualize the content and such generate extra traffic. Additionally, bloggers about to be interested to link to the page’s content and share an equivalent on social networking websites attributable to the great on-line name and page ranking. Each blogger agrees that name is that the key to developing the blog and building success.

Display of Authority

With regard to go looking engine output, a high ranking page is crucial and possibly to be listed higher than alternative pages. Showing high in Google establishes the blogs authority and helps emphasize that the blog has quality content price reading as compared to the opposite sites. With a + showing next to the blog, this authority is emphasized even additional of} because it could be a show of the standard and interest generated by the website’s content. It’s little doubt that authority is crucial when it involves blogging as a result of it helps readers build trust and as such gain new readers this will be so a viable thanks to expand the blogs outreach.

Traffic Increment

As already mentioned a reputable web site can perpetually rank higher and hence seem higher within the search results page. Additionally, the + plays with the mind psychology and a few users are probably to connect additional of} authority to the + signed websites than the others. Each blogger loves traffic and equally, monetization can largely depend upon the statistics of traffic alongside the page rank. These 2 factors largely confirm how simply a blog will gain monetarily. This issue helps in determining the quantity of ads to be posted within the web site and conjointly in obtaining sponsored posts. Google helps in ranking of blogger pages, and as such increase traffic that is beneficial in realizing financial gains.

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