A web directory in it's simplest form can be
thought of as a human indexed search engine. Humans can visit a
directory website and make resource suggestions through an online form. A
human editor will review the suggestion and add it to the directory
provided it meets the submission guidelines for the directory.
General vs Niche Directories
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Purpose of Web Directories
The
major purpose of a web directory is to provide directory users with a
categorized list of high quality websites from a chosen field or
industry. With the advent of search engines as the preferred method for
finding internet resources the importance of directories as information
provider's has diminished. But, as search engine technology and the
field of search engine optimization have evolved, a new use for web
directories has materialized.
Directories and Link Popularity
Current
search engine ranking algorithms place a huge importance on back links
to a website as an indicator of it's importance on the internet (known
as link popularity). Search engine's value links to websites from web
directories because these directories have human editors. Having your
website listed in a respected web directory is an indicator to the
search engines that your website has met a certain standard for quality
and is a site worth linking to.
Search engine's also tend to serve up category pages from
trusted web directories near the top of their search results so having
your website listed in as many high quality web directories as you can
should be part of any website marketing plan, especially when your
website is new.
Getting your website listed in a web directory is
also an excellent way to build high quality, search engine friendly
back links to your website and gain targeted web traffic from both
directory users and the boost to your search engine rankings from the
increased link popularity of your website.
Please note, it is
worth taking the time to carefully review a directory prior to making a
submission. Not all directories are search engine friendly or provide
traffic to their listings so it is up to the submitter to gather as much
information about the web directory submission guidelines, linking
structure and reputation prior to submitting a resource for inclusion.
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