It's easy to build a blog, but hard to build a successful blog with
significant traffic. Over the years, we've grown the Moz blog to nearly a
million visits each month and helped lots of other blogs, too. I
launched a personal blog late last year and was amazed to see how
quickly it gained thousands of visits to each post. There's an art to
increasing a blog's traffic, and given that we seem to have stumbled on
some of that knowledge, I felt it compulsory to give back by sharing
what we've observed.
NOTE: This post replaces a popular one I wrote on the same topic in
2007. This post is intended to be useful to all forms of bloggers -
independent folks, those seeking to monetize, and marketing
professionals working an in-house blog from tiny startups to huge
companies. Not all of the tactics will work for everyone, but at least
some of these should be applicable and useful.
#1 - Target Your Content to an Audience Likely to Share
When strategizing about who you're...
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