Most copywriters understand that the headline is an essential part
of their copy. It is also important to know that the sub headline is
also an essential part of the copy. The sub headline is like an
extension of the headline. It continues to reel in the reader and
provide even more intriguing information that keeps a reader reading.
In web writing headlines are often one of the biggest ways to keep
readers reading. They introduce each section of your writing, letting
the reader know what they are about to find out. The sub headlines...
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