In the history of Internet Marketing,
which is indeed still a short history, Article Marketing has always
been one of the most effective ways to market a business or website at
little or no cost. This still holds true today, and will most likely be
true for many years to come.
Article Marketing is viral in nature. One article is written, and it
travels from your computer to multiple article banks, providing back
links to your website. From there other website owners copy the article,
with the authors information in tact, and publish it in their
newsletters or on their websites. They may even use your article as part
of a compilation for an informative E-book.
The important thing is that the article becomes viral – spreading
far and wide. This accomplishes many things. As already mentioned, this
provides you with back links to your site that help with search engine
optimization. Since your author’s information, or resource box as it is
called, is at the bottom of the article, this gives your website a great
deal of exposure, and increased traffic.
Article Marketing accomplishes a couple more things that are vital
in E-commerce today. First, writing and distributing articles helps to
establish you as an expert on the topic in question. Second, it helps to
build a ‘relationship’ with people who read your articles, which in
turn builds trust.
Successful Internet business owners typically write and distribute
at least one article per week to the various article banks. They may use
articles that they wrote for their newsletters as well for
distribution, after the newsletter has gone out to subscribers. If the
business owner does not write well, or doesn’t have the time to write
their own articles, they typically hire a ghost writer to create the
articles for them.
The articles that are distributed by successful people are
informative and well written. They are not sales letters disguised as
articles. They are informative vehicles that are used to get readers to
visit their websites, providing helpful information, with the author’s
information at the bottom, including a link to the website.
Partner
site : online news
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