Use of Articles in E-Commerce Today

In the history of Internet Marketing, which is indeed still a short history, Article Marketing has always been one of the most effective ways to market a business or website at little or no cost. This still holds true today, and will most likely be true for many years to come.

Article Marketing is viral in nature. One article is written, and it travels from your computer to multiple article banks, providing back links to your website. From there other website owners copy the article, with the authors information in tact, and publish it in their newsletters or on their websites. They may even use your article as part of a compilation for an informative E-book.

The important thing is that the article becomes viral – spreading far and wide. This accomplishes many things. As already mentioned, this provides you with back links to your site that help with search engine optimization. Since your author’s information, or resource box as it is called, is at the bottom of the article, this gives your website a great deal of exposure, and increased traffic.

Article Marketing accomplishes a couple more things that are vital in E-commerce today. First, writing and distributing articles helps to establish you as an expert on the topic in question. Second, it helps to build a ‘relationship’ with people who read your articles, which in turn builds trust.

Successful Internet business owners typically write and distribute at least one article per week to the various article banks. They may use articles that they wrote for their newsletters as well for distribution, after the newsletter has gone out to subscribers. If the business owner does not write well, or doesn’t have the time to write their own articles, they typically hire a ghost writer to create the articles for them.

The articles that are distributed by successful people are informative and well written. They are not sales letters disguised as articles. They are informative vehicles that are used to get readers to visit their websites, providing helpful information, with the author’s information at the bottom, including a link to the website.

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How Does Article Marketing Work

The fact that Article Marketing works has been established – time and again – by a large number of Internet Marketers in wide varity of niches. However, those who have not ever attempted article marketing tend to think that it is harder or more time consuming than it actually is.

It starts with writing the article. This can be done by the business owner, or by a ghost writer. The typical cost of a ghost written articles, between 300 and 500 words in length is usually less than $10.00. It is important that the article is informative and related to your niche. The article should not be a sales letter at all.

At the end of the article, you include your ‘resource box.’ A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.

Below the resource box, you type a statement giving others the right to reprint the aritcle for free, as long as the article is not changed, and your resource box remains intact. This gives others permission to make your article viral for you.

Once the article is ready, you should distribute it to as many article directories as you can find, and also send the article for consideration to E-zine publishers within your niche. You can find lists of E-zines in the various E-zine directories that are available on the Internet.

There is a software that can be used to submit your article in a shorter amount of time. One example of software is Instant Article Submitter at www.instantarticlesubmitter.com . There are also services who will submit your article manually for you, which is highly recommended since many article directories do not allow and will not accept articles submitted with software.

Overall, you will find that submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time to concentrate your efforts on producing more viral articles, or on other marketing tasks.

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