
By Ross Dunn (c) 2007
With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise)
for search user volume so it is extremely important not to forget that
attaining a top ranking in Yahoo can be a big boon to the bottom line.
As a result, I decided to write this update on how to attain superior
rankings in Yahoo using today’s useful tools and tactics.
Overview: Optimizing for Yahoo!
Algorithmically Yahoo is Google’s much younger sibling. I say this
because many of the requirements for a successful ranking mirror
Google’s requirement about 4 years ago and they sum up to one distinct
fact; optimize your content boldly on Yahoo and you will be rewarded.
When I say “boldly” I do not mean use Spam; by nature Spam and
optimization do not mix… they are two entirely separate concepts (black
and white in fact).
The following are the current generalized specifications for achieving solid rankings in Yahoo.
Web Site Optimization
SEO...