02/17/12 ~ Web School

When it comes to getting your website to rank higher in Google, there are some things you need to be mindful of. What I want to do is give you some tips that you can use to not only rank higher in with your site, but generate more income from the work you put into your website.

Write For People Not Machines: While content is key to any successful search engine optimization, it’s important to remember that ultimately you are writing for other people, not the machines. I am not sure this can be overstated or said to many times. You have to be creating High-quality, readable, and informative content. If you do then you get readers and clicks. If you don’t then you spend your wheels. If you are looking for a long term solution, just remember that Quality wins over quantity in the end. The other thing that this allows you to do is build an online business or following without relying on Google for all your traffic. Outside of blog posting and forum posting.

Build Relationships With People: Ask an educational website or a non-profit to link to your content. Search engines look favorably on sites that have been linked to by reputable sources. Provide high quality information that will entice reliable websites to want to feature your site. The keyword here is reliable and perhaps I add readable websites. I am not talking about spinning an article and submitting it to article directories. Create content that these organizations will find useful and worthy.

Add To It Everyday: Websites need to be regularly refreshed with new content and pages to help with search engine optimization. Keywords are great, yet they can only help your site to an extent. If you are writing about popular subjects, it is easy to get lost in the crowd. You do not want your website ranked low. Keep your recommendations fresh by linking to appropriate and influential high ranking websites on a regular basis. Just like you want great sites linking back to you, you want to be linking to great websites.

Know What The Joneses Are Doing: Don’t forget to investigate your competitors’ SEO campaigns. Seeing what techniques your competitors are using to get to the top of search engine results pages can help you rank your own website. Learn from their success, then adapt and expand on the SEO methods they are using and use them on your own website.

Learn A Little HTML: Do not forget that search engines are not people. Use HTML, which they can read, to give your site an advantage over the competitors. Including other forms of programming is useful and perhaps even necessary, but including HTML as a back-up will give the search engine the information in needs on your website.

Mix Up Your Tactics: When it comes to marketing, backlinking, advertising, or whatever methods you use, you need to always be mixing up your tactics. Not only in the advertising you do off your website, but the marketing you do on your website. What you want to see happening is that people stay on your site longer, and that they click on your links. Both of these are measurable. In the bounce rate alone you can tell if someone just comes and leaves.

I know some have a bounce rate below 20%, but if stay around the mid to high 30% range and, or lower, you will be doing well. What we are talking about is increasing your overall profit and success during the course of the year. Learn A Little On-Page SEO: To better optimize your site for search engines, you should place keywords in the title tag for every post. Most search engines place more importance on titles than other types of contents. This means that using effective keywords is your title is one of the best ways to draw in traffic from search engines.

Learn Proper Linking Techniques: When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not /index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as /index.html).

Also Work The Free Stuff: This really does work. You need to have some free stuff to give away. What you will learn real quick is that after doing this for a while, you will have more than enough free stuff to give away. A great way to get free stuff is to join a membership site that gives it away. Some are OK, but there are some membership sites that really give away quality stuff.

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