Can Hotlinking Damage Your Google Image Search Rankings?


There are several discussions regarding if hotlinking will injury your Google Image Rankings, and therefore the answer is yes. could also be you're a webmaster that don’t care regarding the Image Search rankings. however there are several different webmasters that have sites that depends all in image search rankings. Oh by the method, you ought to attempt the ROI in image search rankings and you may be surprised! Anyways, this is often alittle tutorial which will justify from zero to the end!
Hotlink Protection Tutorial
Introduction
If you host an internet site, you have got presumably been the victim of hotlinking at just the once or another. Hotlinking is when somebody displays your pictures (or different media) on their web site by directly linking to your server. this implies that they get to show your files whereas using your bandwidth. Luckily, it's straightforward to forestall with the assistance of the .htaccess file. this text tries to point out a number of the a lot of correct strategies to use to prevent hotlinkers whereas eliminating unneeded stress on your server.
An example
Once somebody found an enormous image on my web site that they thought would build a decent avatar on their forum. They linked to my server for the image, and although it had been shrunk down on the forum pages, it had been still downloading the complete size (over 200KB). This person had plenty of posts and it had been a really heavily used forum. It ended up using regarding a hundred Megs on a daily basis of bandwidth, or regarding three Gigs a month! That was once I determined to appear into hotlink prevention.
Requirements
If you're unsure, you will have to be compelled to experiment or contact your hosting service to examine if they support the employment of the .htaccess file. it's merely a text file that contains directives (configuration settings) for the Apache net server. it's straightforward to form if you are doing not have one already, and it's usually found within the root directory of your server. Any settings within the file can apply to all or any sub-directories (unless you have got another .htaccess file in a very sub-directory countering the results of the most file – a lot of on that later).
A few notes on the code
This article can cowl the 2 main strategies of hotlink prevention: Image replacement and a ‘403 forbidden’ response. you will have seen code that redirects users to a specified web content however this is often not a typical use of the .htaccess file and is in no way counseled. Basic data on the code below are going to be given however specifics on the flags and symbols are going to be disregarded, because it would need a far longer article. i like to recommend taking a glance at the Apache directive documentation for a lot of data once you get a lot of acquainted with the code.
Proper image replacement technique
This technique displays a specified image on the hotlinker’s page in spite of what image they linked to. {you will|you'll|you'll be able to} have a straightforward image that says “do not hotlink!” otherwise you can use your imagination and build them very not wish to hotlink to you!
RewriteEngine on
RewriteCond %{HTTP_REFERER}!^$
RewriteCond %{HTTP_REFERER}!^http://(www.)?yoursite.com [NC]
RewriteRule .(gif¦jpe?g)$ /images/hotlink.$1 [L]

This code blocks all requests for gif, jpg, and jpeg files unless they're returning from either yoursite.com or www.yoursite.com. Don’t forget to alter the domain name to match your own. you'll be able to additionally add new lines with different domain names you would like to permit.
You will notice that the last line has hotlink.$1 rather than .gif or .jpg. If you really wish the .htaccess code to be correct, you need to continually come back the proper form of image! this implies you wish 3 copies of the hotlink image for this example: one for every extension.
Proper ‘403 forbidden’ technique
This technique is my favorite as a result of it's the best on the server and no bandwidth is employed in any respect. Once again, there are many strategies to simply come back ‘nothing’ however generating a 403 error for the hotlinker is probably the most effective. it'll not cause any errors or confusion on your server, and therefore the hotlinker are going to be left with a broken image link.
RewriteEngine on
RewriteCond %{http_referer}!^$
RewriteCond %{http_referer}!^http://(www.)?yoursite.com [NC]
rewriterule .(gif¦jpe?g)$ - [NC,F]

Just like before, you need to modification yoursite.com to match your domain name. you'll be able to additionally modify the extensions within the last line if you would like. you are doing not have to be compelled to worry regarding making a replacement image to send though since we tend to are simply bouncing back a 403 error message.
Allow selective hotlinking
There are some of various ways that to try and do this. you'll be able to after all add the domain name that you just wish to permit into your .htaccess file, however what regarding after you have bound pictures you would like anyone to be able to hotlink to? Here may be a sensible resolution.
Create a directory on your server known as ’share’ and make a replacement .htaccess file within it, containing this code:
RewriteEngine off
This will counter-act the world .htaccess file, and permit hotlinking from this directory. currently you'll be able to keep your bandwidth protected whereas still letting bound files be hotlinked!


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