What is SEO?

Search Engine Optimization (SEO) is the process by which websites are ‘tuned’ to make them rank higher in natural search engine results listings.

An effective SEO strategy starts with the thorough research and analysis of a website, its market and its competition. Using the data generated by the research, targeted changes are made to the website’s content and meta-data, and a network of high quality inbound links (also called back-links or external links) is established.

Following the content optimization and link building processes, the effectiveness of the website’s SEO strategy is monitored on a rolling basis through the use of website analytic software, such as Google Analytics. The data revealed by the web analytic then dictates the future direction of the SEO strategy, with further content optimization and link building conducted as and when necessary.
SEO process:

• Research – getting under the skin of the website and its market
• Optimize - using targeted keywords and long-tail phrases in the website content
• Build – establishing a network of high quality one way links
• Analyze – monitoring the Search Engine Optimization strategy using SEO tools / SEO software
• Refine – acting on what the web analytic tell us about the strategy’s effectiveness

The main search engines are constantly refining their algorithms, making it vital for any Search Engine Optimization strategy to remain adaptable and keep abreast of changes that could affect the ranking of the website in natural search listings. SEO is a long-term plan for success.

Search Engine Optimization – boosting rankings, targeting traffic, delivering results

Partner site : online news